eCommerce Design / 2014 - 2018
eCommerce
Creating simple, logical, and enjoyable shopping experiences.
/ Overview
While working with SOSOfresh I designed eCommerce websites for clients in Romania and the USA. In this time I evolved my User Experience skills and demonstrated Good Design matters with some eCommerce Awards in the Romanian eCommerce Market Industry.
/ My role
Market & User Research, Experience & Strategy Design (UX Planning, Wireframes, Prototyping, Personas, Journey Maps), Validation & Usability Testing, Visual Identity & UI Design
Over 3 years of experience in the eCommerce Industry
Designed for a broad audience over the years, building eCommerce Websites from scratch to redesigning entire Online Marketplaces, I aimed for seamless shopping experiences.
Worked directly with the Clients. I did: Goal Definition & Planning, Research & Strategy, Users Flows, Use Cases and Scenarios, Sitemaps, Wireframes and Prototypes, Visual Identities & User Interface Designs, and Rebrandings.
I designed for a broad audience
From people buying products for their kids or friends’ kids. From IT&C marketplaces for Customers or Companies. For students and people wanting to get courses online. Luxury body products for a business in Los Angeles. For people buying online hosting.
Awards
While working with SOSOfresh on eCommerce solutions for clients in Romania we got recognized at the local Competition of eCommerce solutions for the websites we built.
2018
Online Store Awards for Babies, Children, Toys & Childcare
2019
Online Store Awards for IT&C, Electronics, and Appliances
Principles & Scopes for a thriving eCommerce Store
Over the years designing for experience in the eCommerce market I developed some principles for a thriving marketplace:
- Convenient and seamless experience.
- Operational simplicity.
- Clear and simple navigation & search.
- Clear product organization. Products promotions. Detailed product information.
- Understanding user demand and business offer. Paths to fulfill users' goals and needs.
- Fast and efficient checkout process and payments.
- Increase conversion, retention, satisfaction, clarity.
- Getting people back to the site. Retention.
- Offer Security & Build Trust.
- Visual Identity and Aesthetic Usability Effect. Appropriate visual elements.
A clear process for creating simple, logical, and enjoyable shopping experiences.
1. Empathize & Design
User & Market Research sets the beginning of the process, alongside understanding the Business Needs. In this step User & Market Research helps me to build personas & customer journey maps so I can focus on the main goals and pain points of the users and the business. Properly framing the problem to be solved is one of the main focuses in this stage of the process.
2. Ideate. Looking for the most suitable design solution.
Information Architecture, Use cases & user flows.
3. Wireframing & Prototyping
Wireframes & Interactive Prototypes.
4. Testing and Validating design decisions.
Usability testing.
A selected collection of eCommerce components designed over the years.
Navigation, Search & Filters
People either know what they are looking for or they are just exploring. Good navigation helps both users categories.
- On average, visitors cumulatively spend 23% of their attention on the header section of the website.
Home page
/ TODDLERS’ STORE SHORT CASE STUDY
Market Research revealed that 50% of people buy for their kids and 50% of people buy for their friends’ kids. After design iterations, the solution was to split the experience from the homepage to offer customized paths.
Department Pages & Listings
Product page
Cart & Checkouts
Onboardings & Customised Experiences
Premium Feel
Educational Marketplaces
I'm open to be a Dedicated User Experience Research Partner //
adrian sion / 2023
Bucharest, Romania
Phone: +40 755 883 825
Email: [email protected]